ABOUT
A dedicated marketing research professional that just graduated with my Master's of Science in Marketing Research and Analytics. A detail-oriented and analytical thinker with a passion for translating insights into strategic marketing decisions. Eager to apply my academic knowledge and research skills in a dynamic role.
SKILLS & EXPERTISE
As a marketing research professional, I have skills in data analysis, quantitative and qualitative research, consumer insights, storytelling with data, survey design, secondary research, Microsoft Office, SPSS, and much more. The MSMRA program at Michigan State University has been fundamental in transforming me into an industry-ready professional. The program’s demanding curriculum, combined with real-world experience and industry networking opportunities, has equipped me with a well-rounded groundwork to succeed in this field.
WORK EXPERIENCE
March 2026 – Present
Pet Reunification Investigator (Volunteer)
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Conduct primary and secondary research using social media, shelter databases, and community platforms to identify potential lost-and-found pet matches.
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Analyze information from multiple sources to uncover patterns, validate findings, and support pet reunification efforts.
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Contribute to data-driven efforts that help reduce shelter intake and support animal welfare initiatives.
October 2024 – October 2025
Marketing Strategist
Be That Person, Grand Ledge, MI
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Developed and implemented effective marketing strategies to enhance brand awareness and drive customer growth
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Managed all aspects of digital marketing, including social media management, content creation, and optimizing for search engines (SEO)
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Increased social media engagement and website traffic through creative targeted marketing campaigns
May – September 2023
Marketing Intern
Greek House, Jacksonville, FL
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Utilized digital marketing tools that promoted the brand and engaged with customers.
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Implemented marketing strategies that grew various social media channels and boosted engagement for the brand.
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Created and executed marketing strategies across channels, identified consumer trends, and analyzed campaign performance.
April – August 2022
Marketing and Sales Intern
Young Entrepreneurs Across America, Shelby Twp, MI
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Acquired and managed $30,000 in sales.
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Supervised business operations (i.e., marketing, sales, job completion, quality control, personnel, & finances).
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Designed a marketing strategy using campaigns and personalized outreach that created awareness and generated leads.
April – August 2021
Hostess, Waitress, and Beverage Cart Attendant
Brookshire Inn & Golf, Williamston, MI
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Served food and beverages while offering attentive service to customers
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Managed inventory, restocked supplies, and handled cash transactions while ensuring a positive dining experience
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Proven ability to multitask effectively during busy shifts while maintaining attention to detail
EDUCATION
Michigan State University, 2024
Master of Science in Marketing Research and Analytics, Eli Broad College of Business
Michigan State University, 2019 - 2023
Bachelor of Arts in Marketing, Eli Broad College of Business
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Order of Omega (2022-2023)
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Women in Business Students’ Association (2022-2023)
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Panhellenic Council (2022)
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National Society of Leadership and Success (2021-2023)
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Gamma Phi Beta (2019-2023)
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Seminar Away Program, Washington, D.C. (July, 2019)
PROJECTS & CERTIFICATIONS
Consulting Practicum
May - December 2024
Sun Theatre, MSMRA
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Proposal Development: defined research objectives, designed a questionnaire, selected appropriate methodologies, identified target audience, developed a sampling plan, prepared a budget, and a mockup report.
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Data Collection and Analysis: utilized secondary research, implemented a survey through aytm with 400 respondents, and facilitated focus groups. Analyzed data using SPSS, interpreted findings, identified trends, and generated insights and recommendations for the client.
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Reporting: synthesized findings into PowerPoint, data visualization, highlighted key insights for the client.
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Client Management: effective communication and collaboration with the client, ensured alignment on goals, timelines, and deliverables. Demonstrated professionalism and flexibility through updates and email correspondence.
Research Project
June - August 2024
Kellanova, MSMRA
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Worked closely within a team to create a research proposal, define research objectives, prepare a budget, design a questionnaire, and administer an online survey through Qualtrics.
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Conducted and moderated in-depth interviews and analyzed virtual shopper app behavior through Recollective, identified key patterns in navigation, search terms, and ad engagement.
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Provided actionable insights and recommendations that guided the client in refining messaging and identifying optimal ad placements, leading to more targeted marketing strategies across top-performing retailers.
Data Quality by Design
February 2026
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Certified in aytm’s Data Quality by Design badge in data quality and survey best practices.
aytm Platform Certification
September 2024
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Proficiency in aytm’s market research platform with a understanding of the tools and features
Prompt Engineering Essentials Certification
July 2024
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A ChatGPT Toolkit for the Insights Industry
RCR Training Certification
January 2024
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The Responsible Conduct of Research