ABOUT
A dedicated marketing research professional that just graduated with my Master's of Science in Marketing Research and Analytics. A detail-oriented and analytical thinker with a passion for translating insights into strategic marketing decisions. Eager to apply my academic knowledge and research skills in a dynamic marketing research role.
SKILLS & EXPERTISE
As a marketing research professional, I have skills in data analysis, quantitative and qualitative research, consumer insights, storytelling with data, survey design, secondary research, Microsoft Office, SPSS, and much more. The MSMRA program at Michigan State University has been fundamental in transforming me into an industry-ready professional. The program’s demanding curriculum, combined with real-world experience and industry networking opportunities, has equipped me with a well-rounded groundwork to succeed in this field.
WORK EXPERIENCE
October 2024 – September 2025
Marketing Strategist
Be That Person, Grand Ledge, MI
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Developed and implemented effective marketing strategies to enhance brand awareness and drive customer growth
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Managed all aspects of digital marketing, including social media management, content creation, and optimizing for search engines (SEO)
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Increased social media engagement and website traffic through creative targeted marketing campaigns
May – September 2023
Marketing Intern
Greek House, Jacksonville, FL
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Utilizing digital marketing tools to promote the brand and engage with customers
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Creating and executing marketing strategies across various channels, identifying consumer trends, and analyzing campaign performance
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Implementing marketing strategies to grow various social media channels and boost engagement for the brand
April – August 2022
Marketing and Sales Intern
Young Entrepreneurs Across America, Shelby Twp, MI
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Acquired and managed $30,000 in sales
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Supervised business operations (i.e., marketing, sales, job completion, quality control, personnel, & finances)
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Designed an effective marketing strategy that created awareness and generated leads
April – August 2021
Hostess, Waitress, and Beverage Cart Attendant
Brookshire Inn & Golf, Williamston, MI
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Served food and beverages while offering attentive service to customers
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Managed inventory, restocked supplies, and handled cash transactions while ensuring a positive dining experience
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Proven ability to multitask effectively during busy shifts while maintaining attention to detail
EDUCATION
Michigan State University, 2024
Master of Science in Marketing Research and Analytics, Eli Broad College of Business
Michigan State University, 2019 - 2023
Bachelor of Arts in Marketing, Eli Broad College of Business
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Order of Omega (2022-2023)
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Women in Business Students’ Association (2022-2023)
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Panhellenic Council (2022)
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National Society of Leadership and Success (2021-2023)
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Gamma Phi Beta (2019-2023)
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Seminar Away Program, Washington, D.C. (July, 2019)
PROJECT & CERTIFICATIONS
Consulting Practicum
May - December 2024
MSMRA Program
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Data analysis and data collection such as employing SPSS, using secondary research, conducting surveys and focus groups
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Client management such as email composition, meet timeline deadlines, clear communication, and ensuring goals are met
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Defining objectives, designing questionnaires, picking suitable methodologies, analyzing findings, and creating recommendations
aytm Platform Certification
September 2024
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Proficiency in aytm’s market research platform with a understanding of the tools and features
Prompt Engineering Essentials Certification
July 2024
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A ChatGPT Toolkit for the Insights Industry
RCR Training Certification
January 2024
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The Responsible Conduct of Research